Dragons fan builds fashion brand from discarded NRL gear
Drina Weatherhead turns abandoned match-day items into custom jackets. This draws interest from NRL fans across Australia and New Zealand.
Drina Weatherhead's August video showed her turning unused rally towels from WIN Stadium into a custom denim jacket. The post went viral across Australia and New Zealand, creating interest from NRL fans wanting one-of-a-kind pieces.
The 32-year-old self-taught seamstress has now launched a website. Weatherhead takes orders for jackets, vests and handbags.
Every piece uses 100 per cent thrifted or fairly sourced materials. Customers either send in their own items or she sources from op shops.
She also collects unwanted merchandise at games and through donations. Weatherhead only started sewing two years ago.
She never expected the hobby to become a business. But the response convinced her to make it official.
- 32 years old
- Founder age
- 2 years
- Sewing experience
- 100% thrifted or fairly sourced
- Material sourced
- Jackets, vests, handbags
- Product types
Why it mattersFast fashion is under fire for creating waste. Weatherhead's model shows a growing appetite among Australians for sustainable alternatives. These alternatives have genuine personality.
AustraliaSt George Illawarra fans can commission custom pieces, and the model is sparking interest across NRL supporters nationally in reducing textile waste through upcycling.
✓ Claims checked against the source and corrected before publish. checked 17 h ago
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